Fractional GTM leadership for B2B SaaS

Find the one constraint
capping your revenue.

I helped build the GTM systems behind Contentsquare’s rise from startup to a $5.6B valuation.

The same discipline, now as software: a free Pulse names your constraint and prices the leak in euros, in minutes. The Report makes it board-grade. Then I come and fix it with you. No opinions, no workshops, only evidence.

Tom Meijer, founder. Formerly Contentsquare and Greenly. An operator, not an advisor: I work inside your team one to two days a week to fix the constraint capping your revenue. Engagements start with the €750 Report, credited in full.

Talk to Tom → Start the free Pulse →

Prefer evidence first? Test me before you talk to me: run the free Pulse on your numbers, no signup, no card · See an example Pulse

Illustrative example
NOVAPAY · SERIES B · €45M ARR
Constraint: Technical validation
56/100
LEAKAGE
€9M/yr
INACTION
€750K/mo
RECOVERABLE
€3.6M
Modelled figures from the example Report. See the full example →
“4.6x pipeline, but win rate slid 28% → 19%. Buyers can’t validate the product, so deals stall and fall back to price.”
First move · CRO · 30 days

Define mandatory technical-validation criteria every deal must clear before proposal, so value is demonstrated, not asserted.

◆ Deterministic AI engine
◆ Secure & confidential
◆ Report within the hour
◆ Theory of Constraints methodology

What you get

Not a dashboard to interpret. One answer to act on.

The diagnostic reads your numbers, crosses 12 GTM pillars and returns three things. Concrete enough to start on Monday morning.

1
Your binding constraint
The one pillar holding everything else back. Not ten symptoms, but the cause. With a score from 0 to 100 and the contradiction, in your own data, that your team didn’t see.
2
The revenue you’re leaking
Modeled from your answers, with the assumptions shown: annual leakage, monthly cost of inaction, and the recoverable amount. The business case for the fix, in euros your board understands.
3
Three moves that fix it
Sequenced, with owner, cost and deadline. Plus the test rule that proves within 14 days whether the diagnosis was right. Not 40 recommendations, just the three that matter.

When the system has to change

Three moments when the current GTM system stops being enough.

Different trigger, same discipline: evidence before headcount, sequence before activity, ownership before scale.

After the raise
The mandate changed overnight. The GTM system didn’t.
The board bought the next stage; the engine you have was built for this one. The Report sets the build order, and the first move is rarely more headcount. It is usually the qualification, routing and seller-context work where AI earns its place. If the senior GTM hire is still months away, I run that build with your team, so they inherit a system in motion.
Talk to Tom about the build →
Plateau
Revenue flattened. Everyone has a different explanation.
Sales is active, marketing ships and customer success is engaged. Growth still underperforms. The free Pulse finds the contradiction in your numbers, names the constraint and prices the leak, before you add more spend, people or activity.
Start the free Pulse →
Market entry
Europe, from the United States. Not a copy-paste.
You have product-market fit at home and a board asking about EMEA. The US playbook will not transfer intact. The transfer audit separates what carries over from what must change: market sequence, pricing, first hires, sales motion and operating cadence. Then I help build the first year deliberately.
Talk to Tom about Europe →

What you actually receive

The free Pulse flagged it.
The €750 Report proved it.

One company, NovaPay, through both steps, produced end to end by the live engines. The Pulse models the leak from 31 answers; the Report re-prices it on the full assessment and proves the root cause. The numbers sharpen as the data deepens: that is the point.

NovaPay
Illustrative example · Series B · Revenue operations platform · €45M ARR · 195 FTE
56/100
One GRIP score · two depths of proof
Win rate
19%
Series B p50 25%
Pipeline
4.6x
Series B p50 3.5x
Net retention
95%
Series B p50 110%
Churn
12%
Series B p50 8%
Avg. discount
22%
Series B p50 10%
Answers
31
the same intake feeds both steps
Step 1 · Free Pulse
What the engine reads from the 31 answers alone. Free, no card.
Positioning eroded, discounts compensate.
Win rate slid to 19% while discounting climbed to 22%. Value is not landing, so price gives way. Three competing hypotheses, ranked, with a 14‑day test to confirm or kill the first.
H1 · 39%Positioning eroded, discounts compensate
H2 · 31%Acquisition masks a retention leak
H3 · 29%Systemic GTM misalignment
First-pass money model €5.8M leaking / yr Modelled from the 31 answers · €2.3M recoverable
What free gets you: the hypothesis, ranked rivals, and a first price on the leak.
Read the full example Pulse →
Step 2 · GTM Intelligence Report · €750
The full assessment: 12 pillars scored, hypotheses tested, money re-priced.
The hypothesis, traced to its root cause.
Deals stall in evaluation and fall back to price because buyers can’t adequately validate the product. Not sales effort. A validation gap, proven in the Product Marketing pillar and priced on the full assessment.
GRIP profile · 12 pillars scored 0‑100 Binding pillar: Product Marketing 43
Binding constraint Inadequate technical validation Product Marketing pillar (43/100) · €9M leaking / yr, re-priced on 12 pillars · €3.6M recoverable
What €750 adds: the proof, the falsification test, and the 90‑day plan with owners.
Read the full example Report →
Step 1 · The free Pulse
Find the contradiction
31 questions, free, no card. Your Pulse report lands by email: the contradiction capping growth and what it costs.
→
Step 2 · The €750 Report
Prove the constraint
The full 12‑pillar case, board-grade: the constraint proven, the leak modelled in euros, a sequenced 90‑day plan.
→
Step 3 · Execute
Fix it, or have it fixed
Your team runs the plan, or Tom Meijer executes it with you, 1‑2 days a week in GRIP OS, measured on the same score. How engagements work →

Not a generic questionnaire

Your metrics. Your language. Your benchmarks.

Built for B2B SaaS teams. One buyer, one motion, one set of metrics the engine knows natively: ARR, NRR, win rate, pipeline coverage.

The same engine carries a dedicated fintech B2B calibration.

AI-first GTM diagnostics

Guidance. Resources. Implementation. Performance.

Most GTM systems have one constraint that dominates the next 90 days, somewhere in these four GRIP dimensions. Caugia forces that choice and shows the evidence. AI-first, deterministic: the same input always gives the same result, sources and formulas shown in the Report. No chatty AI that says something different each time. Systems physics, not opinions.

And because buyers now ask AI before they ask you, the AI Answer Market module (GEO/AEO) tracks what ChatGPT, Claude, Gemini, Perplexity, Grok and Mistral say about your market. Learn more →

Your growth engine has a constraint.
Find it. Free. In minutes.

Start with the free Pulse. If it convinces you, the full diagnostic delivers the board-ready report: 12 pillars, 72 engines, 90‑day plan.

Start the free Pulse → See the full diagnostic