The GTM Operating System for B2B SaaS & fintech scale-ups

Your GTM team is executing.
Your revenue is not.

Caugia finds the one constraint capping your growth and quantifies the revenue you’re leaking. Then the GTM OS governs the fix, with a live score and concrete moves, until it’s cleared.

Find and fix. No opinions. Only evidence.

Start free analysis → See an example report

Free · No signup · Result in minutes · Full 45-page Report from the marketplace at €750

Example output · yours in an hour
NOVAPAY · SERIES B · €45M ARR
Constraint: Technical validation
56/100
LEAKAGE
€9M/yr
INACTION
€1.15M/mo
RECOVERABLE
€3.6M
“4.6x pipeline, but win rate slid 28% → 19%. Buyers can’t validate the product, so deals stall and fall back to price.”
Then · GRIP OS governs the fix
Constraint score
43→61in 6 weeks
✓ Validation gap closed
live score · actions · drift alerts
◆ Deterministic engine. Every claim cited
◆ Secure & confidential
◆ Full report in 1 hour
◆ Theory of Constraints methodology

What you get

Not a dashboard to interpret. One answer to act on.

The diagnostic reads your numbers, crosses 12 GTM pillars and returns three things. Concrete enough to start on Monday morning.

1
Your binding constraint
The one pillar holding everything else back. Not ten symptoms, but the cause. With a score from 0 to 100 and the contradiction, in your own data, that your team didn’t see.
2
The revenue you’re leaking
Quantified, not estimated: annual leakage, monthly cost of inaction, and the recoverable amount. The business case for the fix, in euros your board understands.
3
Three moves that fix it
Sequenced, with owner, cost and deadline. Plus the test rule that proves within 14 days whether the diagnosis was right. Not 40 recommendations, just the three that matter.

Concrete example

NovaPay thought it had a sales problem.
The system found a validation gap.

B2B SaaS, Series B, €45M ARR. Twelve GTM pillars scored against sector base rates from public benchmark literature. Illustrative example, not a real client. The ceiling wasn’t sales effort. Buyers couldn’t validate the product, so deals stalled and fell to price.

NovaPay
Series B · Revenue operations platform · €45M ARR · 195 FTE
56/100
GRIP score · ±8 · Moderate
ARR
€45M
Win rate
19%
Pipeline
4.6x
Net retention
95%
Churn
9%
Avg. discount
22%
GRIP profile · 12 pillars scored 0-100 Binding pillar: Product Marketing 43
Plenty of demand. Deals die in evaluation.
4.6x pipeline coverage and 95% net retention say demand is real and the product keeps the customers it wins. But win rate has slid to 19% while discounting climbed to 22%: deals stall in evaluation and fall back to price. The binding constraint isn’t sales effort. Buyers can’t adequately validate the product, so value erodes to discount.
Binding constraint Inadequate technical validation Guidance · €9M leaking / yr · €3.6M recoverable
Fix target: win rate +4 pts · technical-validation loss under 15% Read the full 45-page report →
Step 1 · The diagnostic
Find the constraint
Within an hour you know which pillar caps your revenue, what it costs, and what to fix first. One-time, board-ready.
→
Step 2 · GRIP OS
Govern the fix
The OS keeps the score live, flags drift and adjusts your 90-day plan. A diagnosis that doesn’t end up in a drawer.

Not a generic questionnaire

Your metrics. Your language. Your benchmarks.

Built for B2B SaaS & fintech first. The same engine runs native question banks for DTC and professional services: different questions, different base rates, different stakeholders.

B2B SaaS
ARR · NRR · Pipeline
Fintech B2B
Take-rate · Activation · Compliance
DTC & eCommerce
MER · Repeat rate · AOV
Professional Services
Utilisation · Realisation · Win rate

The GRIP framework

Guidance. Resources. Implementation. Performance.

Every growth engine has exactly one structural constraint across these four dimensions. The GRIP engine finds it and quantifies the cost. Deterministic: the same input always gives the same result, every claim cited. No chatty AI that says something different each time. Systems physics, not opinions. Learn more →

Your growth engine has a constraint.
Find it. Free. In one hour.

Start with the free analysis. If it convinces you, the full diagnostic delivers the board-ready report: 265 questions, 72 engines, 90-day plan.

Start free analysis → See the full diagnostic